Monday, 13 April 2015

The casting coup to CrashThePepsiIPL

The life of a cricketer that is a successful one is full of endorsements and adverts. The brands vie for the hottest performing cricketers to endorse their brands and be featured in their adverts. However so many times there are mismatches and sometimes they become a hit. If I were to make ad films with cricketers or IPL teams my list would be as follows
I start with the Royal Challengers Bangalore With the likes of Chris Gayle and Virat Kohli the team looks like it represents a never ending Caribbean Holiday so they are collectively well suited to be featured in an ad for a Caribbean cruise or a holiday package
The Rajasthan Royal Team are a colorful lot and are best suited to be featured in an advert for the desert festival of Jaisalmer or the journey on the Palace on wheel train.
Shahrukh Khan’s media savvy Kolkata Knight Riders are apt to be featured in a number of ad campaigns The cute boy next door image of Gautam Gambhir can help him get a role in an ad for a bike to a suitable groom of any matrimonial site or better still an ice cream or a chocolate. With all the name and fame of Sunil Naraine all that he has to do is say Naraine Naraine and he can be featured in an of any religious channel or product and services such as incense sticks to pilgrimage tours.
Mumbai Indians represent a potpourri of cultures and reminds me of all the wonderful food delicacies or shall I say the lovely street food that is so hard to resist and ranges from the famous and loved by all vada pav to missal pav ,ragda petis , or the famous bhel puri at the Chaupatty beach so surely they can represent the brand of a fast food Mumbai based eating joint.
The Sunrisers Hyderabad are a set of very talented players with a lot of very talented players that show potential of performance So they would be aptly suited for being featured in an advert for a coaching institute that grooms and trains students for getting admissions into a college for higher education.
Kings XI Punjab team is a collection of players who are an exuberant lot. They represent the effervescence and exuberance of the state of Punjab and its never die spirit. They seem best suited to be featured in an ad to be the brand ambassadors for the Punjab Tourism department.
Delhi Daredevils is a team which is a mix of players who come from various parts of the world. Just like Delhi and its food they represent a mixed heritage and tolerance for one another. Therefore they can be the cultural ambassadors ofDelhi and its food and can be featured in adverts propagating the culture of Delhi, its food and heritage.
Chennai Super and his captain cool with their bright and smart jerkins represent a well knit team that works as a cohesive unit and can be depended upon in times of need. So surely they can be featured in an advert for an adhesive or Cement or steel for that matter.When you put all the teams together .All the players,managers and the support staff represent the aspiration and hopes of billions of Indians. Their ability to rise to the occasion, lift the spirits and spread happiness and joy.Collectively they represent just one brand that is Pepsi
This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.”




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