Wednesday, 13 May 2015

Pepsi ad My choice

Pepsi IPL has been much talked about and videos have been made to describe the impact of Pepsi and IPL. After passing through the phase 1 and phase 2 we are at the phase 3 of Crash the Pepsi IPL. Many people have taken part by writing blogs on this subject. Pepsi gave people an opportunity to #CrashThePepsiIPL by making ads that would be featured during the Pepsi IPL matches Others have been more adventurous and made videos on this subject. They have shown their creativity and their videos are there to be seen and commented upon. It is our task now to vote for them. We have to describe what we see and write about the salient features of the video that we have chosen to vote for. This process of voting would give them a chance to win and they would be declared a winner. In the gallery of videos there are the Finalists and all those who have submitted their video ads. The final winning People’s Choice Pepsi IPL Ad would be featured on the TV during the last leg of the Pepsi IPL. It will not be chosen by the esteemed jury like the rest of the ads, but it will be chosen by the people of India, who will vote for their favorite ads and send them straight to TV screens during the Pepsi IPL.
The entry ; It's not just a Soft Drink by Koninica Dasgupta takes the meaning of the abhi concept to a different level. It shows the friendship between a girl and a boy getting stronger with each Pepsi that they drink together. Eventually the girl gets a pleasant surprise when she finds a proposal ring in a glass which previously had Pepsi.

what a path this video take’s from drinking Pepsi together to a proposal.

SATISH PALACHOLLA puts together a video called tribal cricket. Here is a casting coup like no other. Usually one expects film stars, cricketers or other celebrities being featured in a Pepsi Ad. In this Ad one finds a bunch of tribal’s playing cricket and to complete the scene is the tribal lingo and there comes the leader of the tribe who drinks Pepsi and hits a cricketing shot. What an interpretation of the Pepsi concept of abhi.

The video by Nikita Deshpande is my favorite. It shows how the IPL has so many teams that bring in so much of diversity yet Pepsi is the binding and the common factor that goes well with food and people of all regions. “Its abhi” or the time to drink a Pepsi. It is both simple, comprehensive and refreshing like a Pepsi.

 “I’m voting for the best ads in the #CrashThePepsiIPL activity in association with BlogAdda from 8th May to 14th May. Are you?”

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